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Pop star Pharrell found the secret sauce to stopping large scale black mob violence in Virginia Beach: Just bring in lots and lots of white people.

For more than 30 years, the Black College  Beach weekend has been one, hot, predictable, chocolate mess.

Every year, 30,000 to 100,000 students from nearby black colleges descend on Virginia Beach and raise holy hell — all the while laughing, laughing and laughing.

But this year, all that changed when pop star Pharrell took over with a festival called Something in the Water. He brought in two things: Aging hip hop stars and popular white acts like Dave Matthews and Gwen Stefani.

Result: Lots and lots of middle aged white people smoking dope. No violence. Voila!

Pop star Pharrell found the secret sauce to stopping large scale black mob violence in Virginia Beach: Just bring in lots and lots of white people. For more than 30 years, the Black College Beach weekend has been one, hot, predictable, chocolate mess. Every year, 30,000 to 100,000 students from nearby black colleges descend on Virginia Beach and raise holy hell — all the while laughing, laughing and laughing. But this year, all that changed when pop star Pharrell took over with a festival called Something in the Water. He brought in two things: Aging hip hop stars and popular white acts like Dave Matthews and Gwen Stefani. Result: Lots and lots of middle aged white people smoking dope. No violence. Voila!
Pharrell gentrifies back college beach week